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shiva.wm

united-creatives

leading the tech behind image-rights protection

  • lead architect · team lead
  • multi-provider reverse-image search
  • SSO · commerce · billing
  • self-hosted bare-metal Linux
productionplatform / leadership2025 — present

Technical platform lead for United Creatives, an MT & MNA Ventures platform that protects digital creative ownership at web scale. As lead architect, I own the technical foundation end to end and run the team building it. The platform finds where a client's images surface across the web and turns each match into an actionable case, all behind a customer application with single sign-on, commerce, billing, and real-time operations.

I designed and built a multi-service crawler infrastructure that detects unauthorized image use, combining proxy management, large-scale browser automation, and review workflows. Reverse-image search runs across multiple providers, with perceptual hashing and deduplication at scale, and was hardened over several production audit cycles. I also shipped the customer-facing application and an internal cross-browser research extension for the team's investigation and verification work.

It runs self-hosted on bare-metal Linux as a multi-environment deployment across services, datastores (relational, document, and in-memory), and job queues, instrumented for production. It has to stay fast, correct, and up, because real revenue and real legal outcomes depend on it.

stack
TypeScriptNode.jsReact / Next.jsKeycloak (SSO)Medusa (commerce)PostgreSQLMongoDBValkey / RedisBullMQPuppeteer (stealth)Vision APIDockernginxPM2